BEAUTY INSIDER WEBINAR:Beauty’s Best of the Internet
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Introduction to speaker and topics
The path of beauty products and brands in the e-commerce world can now be closely watched with Amalgam, Kline's proprietary online tracking service. While some products hold the top position in the charts for months, like Garnier Sleek & Shine Intensely Smooth Leave-In Conditioning Cream, 10.2 oz, which jumped back and forth between the #1 and #2 ranks in the overall online beauty landscape, others come and go quickly. Beauty giants like L'Oréal or Coty dominate the top 10 best-seller positions according to Amalgam, but they continue to face fierce competition from rising indie brands and newcomers fighting for the lion's share in digital beauty.
Join this webinar to learn about:
Key trends
Top items
Biggest winners
Poor performers
Hot new products
...in hair care, makeup, body, and facial skin care.
About the Presenters
Carrie Mellage
With over 20 years of experience in the beauty industry, Carrie is a Vice President of Kline's Consumer Products, a board member of Cosmetic Executive Women (CEW) and Fashion Institute of Technology (FIT), and a respected industry speaker. She is the creator of Kline's Amalgam Digital Beauty Tracker.
ABOUT AMALGAM REPORT
A Revolutionary Digital Tool
It ranks and scores beauty products based on their ranking among:
Best-selling product listings
Customer ratings
Prevalence
Duration on the charts
A Smart Online Database
Data views by:
Product class, category, and subcategory
Company and brand
Product
Price
Score
Quarterly Highlights Reports
Shine a spotlight on:
Top product trends
Biggest movers and losers
New and notable items
Pricing dynamics
Review of items from top marketers
Thank you for your interest in our webinar. Registrations are now closed.
Please contact
customerservice@klinegroup.com
to gain access to the webinar recording.
Thank you for your interest in our webinar. Registrations are now closed.
Please contact
customerservice@klinegroup.com
to gain access to the webinar recording.
About Kline Group
Kline is a respected provider of world-class consulting services and high-quality market intelligence that consistently lead to client successes in growing or improving their business.
We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.