Beauty Retailing

AMALGAM

NEW DIGITAL TRACKING SERVICE

 

 

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About Amalgam

Based on the continuous collection, aggregation, and blending of data from approximately 20 leading retailer websites, this new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. 
 

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KEY BENEFITS FOR YOU:

Use a single, unified source to track all best-performing items across multiple leading retailer websites
Benchmark individual product performance in multiple beauty categories
Continuously monitor product trends and better predict future trends
Detect hot new beauty items as soon as they hit the market
Stay on top of new and competitive brands
Monitor prices over time
Understand who and what is winning in digital beauty

DATABASE CONTENTS

Allows users to filter and
see results by:
 
Product class, category, and subcategory
Company and brand
Product
Price
Score

REPORT CONTENTS

Issued every quarter, highlights reports contain insights on:
 
Top product trends
Biggest movers and losers
New and notable items
Pricing dynamics
Review of items from top marketers

METHODOLOGY

Based on the continuous collection, aggregation, and blending of data from approximately 20 leading retailer websites, including Amazon, Walgreens, Target, Ulta, Sephora, Birchbox, Macy's, Planet Beauty, and QVC.

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About

 

Kline is a respected provider of world-class consulting services and high-quality market intelligence that consistently lead to client successes in growing or improving their business.

We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.