Introduction to the topic
Salons: Are they still relevant? Yes! Salons are the leading outlet when it comes to selling professional salon products. Not to mention, they have a corner on the market for services. Granted, some brands that were once “salon exclusive” have made themselves available elsewhere, but they still have their foot in the salon door. However, the brands that are gaining are not the perennial leaders.
Of the top 10 companies, only Olaplex and Henkel show growth, mostly thanks to their strong retail positioning and new product introductions. There is a new generation of brands finding success in salons, whether it be overall or in niches based on trending services, product benefit, or the type of salons to which they market.
From this webinar, you'll learn...
|Where you stand in the salon universe|
|How you compare to others|
|How you can achieve growth and increase sales|
Vice President of the Beauty & Personal Care practice, a board member of Cosmetic Executive Women (CEW) and Fashion Institute of Technology (FIT), and a respected industry speaker. Carrie is also the creator of Kline PRO, a groundbreaking solution for the salon industry.
Project Manager for Kline PRO, with over 25 years of experience in consumer product sales and research.
Data exploration gets easier with Kline PRO
Kline PRO is a point-of-sale tracking service for the salon industry which empowers users with access to the latest sales performance data. View brochure>>
How is it done?
Millions of anonymous transactions are collected digitally from a panel of nearly 5,000 U.S. and U.K. salons, aggregated, and reported to reflect the total universe. The data is updated quarterly and complemented by highlights reports summarizing the boldest moves of the industry.
What is covered?
Products: classified by category/sub-category and organized by company/brand down to SKU level
Services: classified by category/sub-category and reported by dollar revenue and service count
New features include: monthly view of sales, product size, and quantity
(Independent consultants, consulting firms, market research companies will not be permitted)
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About Kline Group
Kline is a respected provider of world-class consulting services and high-quality market intelligence that consistently lead to client successes in growing or improving their business.
We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.