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INTRODUCTION TO WEBINAR
Gain insights into why Customer Centricity is important in the chemicals industry and learn what steps your organization can take to be more customer centric.
Understanding your customers and how your competitors are addressing their needs is critical to the success of your business. Customer centricity has been a mainstay in B2C markets. B2B industries are recognizing its benefits to build deeper, more meaningful relationships with customers, enhance margins and ultimately drive competitive advantage. Kline has been following the chemical and related industries since the 1950’s. We have advised many of our clients on better understanding their customer needs and how to address these needs to help generate higher levels of customer loyalty.
In this webinar you will learn from a Customer Centricity expert how Customer Centricity, which is well implemented in the B2C environment can be successfully used in a chemicals B2B environment.
Here is what you can learn from our webinar:
What exactly is meant by customer centricity?
Why is it important to the chemicals industry?
What are the tools and processes companies can use to become more customer-centric?
Presented by:
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Sunanda Desai - Vice President, Strategy and Innovation Sunanda Desai is vice president of strategy and innovation and provides strategic consulting services to clients within the energy, consumer, and specialty chemicals industries. |
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Mark DeDecker - Senior Vice President, Chemicals and Materials Mark De Decker is based in Kline’s Brussels office and is responsible for managing Kline’s Chemicals and Materials practice on a global basis. |
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Joan Sinopoli - Senior Consultant, Brand Strategy Joan Sinopoli is a research-based brand consultant, working with clients across a range of brands, communications, and experience challenges. |
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Independent consultants, consulting firms, and market research companies will not be permitted.
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About Kline Group
Kline is a respected provider of world-class consulting services and high-quality market intelligence that consistently lead to client successes in growing or improving their business.
We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.