High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches. The market is seeing many innovative trends that, in some categories, reflect particularly high growth. Personalization starts at the product level when brands like Skin Inc., Lancôme, or Mix-o-logie offer their custom beauty regimens or scents, and continues through personalized products suggestions offered by beauty apps or targeted marketing messages through various social media platforms.
What is driving the U.S. cosmetics and toiletries market?
Which are the key trends and opportunities?
What brands are the market movers and why?
Which categories are growing the fastest?
A close-up view of the ever-changing market for beauty and personal care products, focusing on key trends and
developments shaping the industry in 2015, plus insights and data on competitor sales and share for leading marketers, retail distribution for traditional and alternate outlets, and a sales outlook through 2020.
An insightful analysis of 25 product categories, including category trends and developments; manufacturers’ sales for 2015, sales and market shares for leading brands, key new product launches, sales by retail channel, private-label sales, and marketing activity including traceable media expenditures.
For the top 10 beauty companies, we cover company activities, sales by product category, recent developments (including acquisitions, divestitures, and key new launches), and an outlook to 2020. The report includes brief profiles and sales data for over 100 smaller and up-and-coming brands!
We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.