An A to Z Look into the Male Grooming Boom

Male Grooming

Introduction to speaker and topics

Male grooming, one of beauty’s most dynamic segments, breaks new ground in the beauty industry to become a $4.5 billion titan for brands. Dominated by impactful acquisitions, dynamic indies, innovative leading companies, new launches, a strong online presence, and, above all, men’s desire to look and feel their best, this market segment should certainly be on everyone’s watch list. Moreover, the power of millennial men, who take the notion of self-care to a different level with perfectly groomed beards and coiffed hair, has given barbershops and male-centric salons a boost.

Join this webinar to learn about:

Key market drivers and trends

Best performing product categories

Rising indie brands and leading players

The most dynamic channels of distribution

  Bonus: Sneak peek into the role of barbershops in men's grooming regimen.

About the Presenters


Naira Aslanian - Kline's Consumer Products Project ManagerNaira Aslanian


Project Manager of Kline's Consumer Products, responsible for key market research reports across the beauty industry.


Naira Aslanian - Kline's Consumer Products Project ManagerAgnieszka Saintemarie


Industry Manager of Kline's Consumer Products, who oversees market research reports in the professional beauty segment.



Deep Market View

From trends and developments to key new launches, alternate channels, must-watch indies, and market predictions, this report covers it all.

A Head to Toe Look

Deep dive into each product category: deodorants and antiperspirants, hair care, personal cleansing, shaving, and skin care products.

Leading Brand Snapshots 

Actionable insights on some of the worlds' leading brands for men, such as Axe, Baxter of California, Gillette, and many others.

Thank you for your interest in our webinar. Registrations are now closed.

Please contact

to gain access to the webinar recording.

Thank you for your interest in our webinar. Registrations are now closed.

Please contact to gain access to the webinar recording.

About Kline Group


Kline is a respected provider of world-class consulting services and high-quality market intelligence that consistently lead to client successes in growing or improving their business.

We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.