Introduction to speaker and topics
Besides household, industrial, and institutional (HI&I) cleaning and personal care applications, surfactants are used in a variety of industrial applications, offering various opportunities for suppliers of surfactants.
Both the European and U.S. markets show overall positive growth results, but growth potential in these fragmented market is dependent on the end-use application and surfactant considered. While some products post solid gains, others decline in market share and value due to application-related factors.
Changing performance requirements from end-use applications, intensifying rivalry from new suppliers offering specialized niche products, and changing industry regulations are just some of the issues affecting the suppliers in this USD 4 billion+ market for industrial surfactants in Europe and the United States.
From this webinar, you'll learn about:
Market size of surfactants by region and application
Current market trends and key industry drivers
Overview of the competitive landscape
Sales forecasts and growth projections through 2020
About the Presenter
Kline's Chemicals & Materials Project Manager and a dedicated expert with over 10 years of experience in syndicated market research.
Appraisal of over 20 of the most used surfactants, focusing on performance requirements from different end-use applications, and how they are being met.
Focus on end-use applications
A detailed analysis of over 10 end-use industrial applications ranging from food to construction, providing key market trends and developments affecting the demand for surfactants.
Major market players
Covering profiles of 10 leading and niche local manufacturers of surfactants, focusing on product grades and prices, technical capabilities, and sales and marketing strategies.
About Kline Group
Kline is a respected provider of world-class consulting services and high-quality market intelligence that consistently lead to client successes in growing or improving their business.
We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.