Recent switches, the return to market of major brands that had been previously recalled, and branded innovations continue to drive sales growth. Above-average growth rates within some categories are propelled by new switch brands being launched and bringing prescription users to the OTC market.
Key market developments, sales growth and drivers, and industry trends
The impact of industry consolidation on the market
The competitive landscape
Sales forecasts and insights
Nonprescription Drugs USA offers a complete view of the market, covering major developments in 2015, the impact of key industry trends and issues, and their future implications for market participants.
An insightful analysis of 12 major suppliers, including company activities, sales by product category and major brands, recent developments including mergers, acquisitions, divestitures, regulatory approvals, and new product launches, corporate sales and profitability, marketing activity, and an outlook to 2020.
In-depth analysis of over 30 major product categories, including sales and insights on hundreds of brands, companies and market segments. Analysis of category trends, new product activity, sales through all retail channels, private-label sales, and marketing activity including advertising and promotional spending and strategies.
We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.