Technology is helping to connect the dots between online and offline experiences, creating deeper connections with consumers and driving businesses forward. From beauty stores adopting in-store and online technologies to engage consumers to exciting new social selling brands, such as Rodan + Fields and Monat, technology is revolutionizing the way the beauty industry interacts with its customers.
Technology is especially revolutionizing the way today’s modern beauty shopper purchases. With mobile and tablet devices not far from most consumers’ hands, technology has made it easier and more convenient to purchase beauty products in the virtual world. The astronomical growth of e-commerce beauty sales proves that quick shipping, augmented reality, social media, product reviews, and tutorials help ease the online beauty shopping experience. Brick-and-mortar stores, which remain the largest part of beauty retailing, are also realizing the impact that technology can play on enhancing a consumer’s experience in stores.
Where do consumers buy beauty today?
How is technology influencing the shopping experience?
What business practices and strategies work best?
Which retailers stand out the most?
Kelly Alexandre is a Senior Analyst in Kline’s Consumer Products Practice. She has worked on several market research studies in the beauty industry, being a key contributor to Kline’s Beauty Retailing USA: Channel Analysis and Opportunities report.
Focusing on beauty sales shifts that have occurred from 2011 to 2016, this report provides expert insights into retailing challenges and opportunities in the United States. From current and expected market dynamics to a deep view of all purchase channels and leading retailers, the report covers it all.
Features a detailed view of each purchase channel and its respective sub-channels, including actionable insights and data, such as channel developments, analysis by store type/subclass, leading retailers, and manufacturers’ and retail sales by beauty category for 2011 and 2016, among many others.
Includes profiles of 10 retailers with specific discussion relating to their beauty business, including recent developments, competitive focus and strengths, cosmetic and toiletry sales, cosmetic assortment, key brands, outlook, and more.
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