Beauty Retailing

Technology’s Impact on the Beauty Shopping Experience


A complimentary webinar exploring how technology is transforming the beauty retailing scene.


Event occurred

August 2, 2017

Introduction to speaker and topics


Technology is helping to connect the dots between online and offline experiences, creating deeper connections with consumers and driving businesses forward. From beauty stores adopting in-store and online technologies to engage consumers to exciting new social selling brands, such as Rodan + Fields and Monat, technology is revolutionizing the way the beauty industry interacts with its customers.

Technology is especially revolutionizing the way today’s modern beauty shopper purchases. With mobile and tablet devices not far from most consumers’ hands, technology has made it easier and more convenient to purchase beauty products in the virtual world. The astronomical growth of e-commerce beauty sales proves that quick shipping, augmented reality, social media, product reviews, and tutorials help ease the online beauty shopping experience. Brick-and-mortar stores, which remain the largest part of beauty retailing, are also realizing the impact that technology can play on enhancing a consumer’s experience in stores.

Join this webinar to find out:

Where do consumers buy beauty today? 

How is technology influencing the shopping experience?

What business practices and strategies work best?

Which retailers stand out the most?

About the Presenter

Naira Aslanian - Kline's Consumer Products Project ManagerKelly Alexandre


Kelly Alexandre is a Senior Analyst in Kline’s Consumer Products Practice. She has worked on several market research studies in the beauty industry, being a key contributor to Kline’s Beauty Retailing USA: Channel Analysis and Opportunities report.



Unmatched Knowledge in Beauty Retailing

Focusing on beauty sales shifts that have occurred from 2011 to 2016, this report provides expert insights into retailing challenges and opportunities in the United States. From current and expected market dynamics to a deep view of all purchase channels and leading retailers, the report covers it all.

View of All Purchase Channels

Features a detailed view of each purchase channel and its respective sub-channels, including actionable insights and data, such as channel developments, analysis by store type/subclass, leading retailers, and manufacturers’ and retail sales by beauty category for 2011 and 2016, among many others.

In-depth Retailer Profiles

Includes profiles of 10 retailers with specific discussion relating to their beauty business, including recent developments, competitive focus and strengths, cosmetic and toiletry sales, cosmetic assortment, key brands, outlook, and more.

Thank you for your interest in our webinar. Registrations are now closed as the event
has already occurred.


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Register for the Webinar

Date: Wednesday, August 2, 2017
Time: 10:00 AM EDT / 2:00 PM GMT

About Kline Group


Kline is a respected provider of world-class consulting services and high-quality market intelligence that consistently lead to client successes in growing or improving their business.

We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.