Genuine oil is projected to grow driven by OEMs and dealerships seeking revenue growth and by a changing consumer behavior towards vehicle ownership.

OEMs, especially mass-market vehicle OEMs, maintain their own genuine oil brands, with some aggressively working through their franchised dealer network to position the genuine oil as the default product offering available to vehicle owners for routine vehicle maintenance.

These genuine oil products and programs are being used for both factory-paid and customer-paid services, both under and outside of the OEM warranty.

This webinar will serve as a start point for suppliers and OEMs in identifying opportunities within the consumer automotive industry.

Join this webinar to learn about:

OEM genuine oil penetration by region

Drivers of genuine oil consumption

Market trends and opportunities for aftermarket lubricant suppliers

Genuine oil market outlook



David Tsui  David Tsui

Project manager in the Energy Practice at Kline & Company.

David Tsui is responsible for lubricants and lubricant additives. With over ten years of experience in developing engine oils and formulating automotive lubricants at BP.

Has an MBA from Rutgers Business School along with a chemistry background.


About the OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities report

A go-to source of information.

  • The growth and market penetration of OEM genuine oil brands continues to intensify in the franchised workshops channel

Focus on competitive landscape.

  • Understand the competitive threats and opportunities to participating in a co-branding supply agreement with an OEM for consumer lubricants

Closer look on product trends

  • Assessment of the penetration of co-branding of lubricants between an OEM and an aftermarket supplier
  • Estimation of the depth of product portfolios including PCMO, viscosity grade, and formulation type

Register for the Webinar

 Date: Tuesday, July 17, 2018

 Time: 9:00 AM EDT /1:00 PM GMT /3:00 PM CET


Register for the Webinar

 Date: Tuesday, July 17, 2018

 Time: 9:00 AM EDT /1:00 PM GMT /3:00 PM CET


About Kline Group


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We combine a distinctive package of consulting and research capabilities, global reach, and industry understanding that cannot be matched by our competitors. Our focus is on providing knowledge and solutions throughout the entire value chains of the industries we serve.